I remember well the first time I ever encountered the concept of "fair trade": it was on a poster in the cafeteria of the Friedrich-Ebert-Stiftung in Bonn, where I spent time during the summer of 2002 doing research in the "Archives of Social Democracy" for my first book. The poster proudly proclaimed that the coffee served in the cafeteria was fair trade coffee, and explained the basic principle -- growers were paid a decent wage for their...