With the rugby world cup semi-final only a few days away, it would take something like a broken ship dumping tons of oil and chemicals onto the country’s beaches to get the country to talk anything besides the All Blacks… Wait… New Zealand is all about environmental protection, green energy, clean air (and funny guys like Jemaine Clement from Flight of the Concords) isn’t it? I mean, what is a ship with oil even doing near this environmental mecca?
1. New Zealand is not 100% Pure
2. Kiwis are just like Canadians and New Zealand is just like Canada
3. New Zealand is a feminist country, with progressive policies related to women.
The first myth is the most important for the moment. The myth here is that New Zealand is not only clean and pure- it is cleaner and more pure than most other places in the world.
By contrast to the stunning images of mountain ranges and untouched native bush and forest, an unfortunate reality is that New Zealand has increasingly relied on farming- especially diary farming- as a primary industry. This isn’t the kind of farming that involves a few dozen cattle crazing on pristine grass- it is a massive industrial, clear cutting, dirty industry.
Greenpeace New Zealand has directly attacked the 100% Pure campaign, focusing on the growing dairy industry in the country and its environmental impacts. 49% of emissions come from the agricultural sector- the growth of the sector has resulted in massive deforestation of native forest, the use of fertilizers and chemicals in the soil, and industries burn coal to process dairy milk powder for exportation- Fonterra (the largest dairy producer) alone burns 450,000 tonnes of coal per year. This combined with the gasses that the cattle themselves emit contributes to a massive environmental problem for a small country. Also, although NZ does use a great deal of wind power, there is evidence that wider environmental policies are relatively weak with WWF New Zealand recently criticizing the local Emissions Trading Scheme for making “further extensions of the loopholes in an already weakened and flawed scheme.”